Users "hire" your product to solve a problem. Onboarding is about helping users succeed in solving that problem with your product. A good onboarding experience paves a way for a new user to achieve first "win" with your product. It creates a foundation for greater value through continuous use.
A couple of intimate transformation stories from great web products
OTHER PRODUCTS I HELPED
A quick, 3-step cheat sheet on building a user onboarding experience from scratch
A comprehensive 7-lesson video course + workbook to help you become an onboarding pro
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